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Gridiron coaching boasts seven-figure oilfield scores
Jumping into the oil industry from team sports comes naturally, says Cam Innes, an old football hand. “You’re getting people to work together more efficiently. It’s like a sports game plan,” the ex-Calgarian says in describing his new role as senior vice-president and part-owner of a 70-employee, Houston-based international oilfield management consulting firm called the Reach Group.
He had a long first career on coaching staffs at St. Francis Xavier University in Nova Scotia, the University of Ottawa, the University of Calgary and the Calgary Stampeders’ professional squad. In his second career, he fields efficiency experts called “drilling optimization consultants.”
His firm’s industrial work plans resemble his old sport’s play books. Just as coaches orchestrate moves like blocking and tackling, all drilling positions and roles are covered from setting up equipment for “spudding” or starting wells to collecting core samples as they penetrate geological targets.
In putting together a winning squad, Innes points out “it’s not just the score at the end of the game that you look at. It’s how well you catch, for instance, how many first downs you get.”
His group sells savings of industrial job time valued in at least the seven-digit range. Drastic changes are not necessarily required to score the $1 million-plus goal in fields where daily costs of operating drilling rigs range from $15,000 to $25,000 in the Lloydminster area to $500,000 or more offshore in the Gulf of Mexico.
“If you save an hour consistently, it adds up,” Innes says.
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